LEGO has produced many scientist figurines in the past, but alas, they are most often stereotypical stock figures: they have unkept hair, broken glasses, and look completely crazed. They are also mostly male, and while there have been lady LEGO scientists, they seem to be scientists in name only, never wearing a snazzy professional outfit or having a special area of expertise.
On this historic day, the toy company has finally given the ... Read More
BY Daisy Becerra
on Jul 08, 2013
It’s like my entire feminist life has led up to this one, darling moment.
In 2012, Stanford University student Debra Sterling founded GoldieBlox, Inc.—a startup with one awesome mission. As an engineer, Sterling wanted to give girls a toy that would stir up their interest in story-oriented building, a luxury boys are given with Legos. In a world where girls start losing interest in science as young as age 8, Sterling’s big idea seemed to be the ... Read More
BY Hallie Marks
on Jun 14, 2013
Who IS that girl?
We know all about how kids’ toys are divided by gender in really icky ways. Why can’t a boy use an Easy Bake Oven? Why aren’t girls playing with those trucks in the commercials? And the issue goes far beyond surface advertising – “boy products” often encourage building, activity, and adventure, while “girl products” usually emphasize appearance and foster skills like nurturing and cooking. These are all great ... Read More
BY Mary Grace Garis
on Jun 10, 2013
When the American Girl catalog would enter my household, I’d page through the overpriced accessories with glee. I had Kirsten, because I was vaguely blonde-ish, and she was my very best friend. We slept in the same bed every night, we joined my swim club’s American Girl Club and dressed in the same clothes (yup, I was the unfortunate child who was a Swedish pioneer for Halloween). Eventually she grew up and had to get her own miniature bed, which ... Read More
BY Jennifer Welsing
on Dec 18, 2012
I've heard it said that "ask and you shall receive", but I guess in this case it's more like petition and you shall get heard. After starting a petition asking Hasbro to make their Easy-Bake Oven a more gender-neutral toy, McKenna Pope got her wish and more.
If you haven’t heard of McKenna Pope, she's the 13-year-old girl from New Jersey who questioned Hasbro on why they don't make a gender-neutral Easy-Bake oven. It all started after her four-year-old ... Read More
BY Kari Belsheim
on Dec 12, 2012
I don’t know about you, but I grew up positively drowning in Barbies. As I got older, I began to notice that all mine looked the same. (Go figure!) I read articles explaining just how unrealistic Barbie’s proportions are, and had to come to terms with the fact that I would never have perpetually pointed toes, hair that changes color in the pool, or perfectly symmetrical lady parts. We all know the dangers of comparing ourselves to a small, plastic ... Read More
It’s about time that Hasbro began marketing their famous Easy-Bake Oven, which has been aimed towards preteen girls since its conception in the 1960s, in a more gender-neutral manner. Inspired by her little brother, one 13-year-old New Jersey girl has started a petition on Change.org to get the company to make the toy oven more boy-friendly.
McKenna Pope of Garfield, N.J. wants the company to drop its all-girl advertising in hopes that boys like ... Read More
BY Intern Ariana
on Jul 05, 2012
I remember getting American Girl catalogs every few weeks in the mail when I was a little girl. I would beg my parents for a doll, and one Christmas I found Samantha waiting underneath my tree. Despite my love for turn-of-the-century girl Samantha, I always wanted one of the My American Girl dolls--the customizable ones with contemporary clothes and range of skin and hair colors. But I never saw one that looked just like me, with medium-tone skin, brown hair, and ... Read More
BY Intern Kerishma
on Apr 20, 2012
I’m sure you all remember the controversy surrounding manufacturer LEGO’s incredibly sexist line of toys called “Friends,” heavily simplified from their normal toys and marketed specifically to little girls. I’m sure you also remember the completely legitimate outrage over these toys (John Darnielle won my heart with his call to arms to “leaflet and raise hell”) and the attempt of SPARK activists Bailey Shoemaker Richards ... Read More
BY Intern Kelsie
on Apr 18, 2012
As a child of the nineties, I have such a soft spot for the toys of my youth. Furbies were somehow cute and creepy at the same time, Skip-Its were practically the only way my mom could get me to exercise, and I'm pretty sure I thought my Lite Brite drawings had one up on Van Gogh's Starry Night.
I've gotten over most of my obsessions because, you know, I grew up or something. But every now and then, those old standbys get an update and my pigtails-sporting, ... Read More