Tag » toys
While reading the March/April issue of “Lego Club” little girls everywhere will finally be able to answer one of life’s most pressing questions: What haircut looks best with my face shape? It’s obvious that Lego was simply trying to HELP their five-to-twelve-year-old audience solve a baffling beauty conundrum. Because WHY ELSE would Lego need to create Lego ladies—who, by the way, are not shaped like blocks, but instead like slender ... Read More
Everything is awesome when there are LEGO Supreme Court Justice ladies around! Maia Weinstock has created a set of customized LEGO figurines featuring the four women who have served on the Supreme Court Bench: Sandra Day O’Connor, Ruth Bader Ginsburg, Sonia Sotomayor, and Elena Kagan. Also included is a U.S. Supreme Court replica and SCOTUS library area. The aim behind Weinstock’s project is to inspire young women and girls to aspire towards ... Read More
  Barbie is now accessorizing with a cute clutch, small computer, stilettos...and Wifi hardware? Matel has created a new Barbie that can intelligently respond to its owner’s voice. Think Siri from your iPhone, but packed into a disproportionate doll wielded by small children with formative brains. It works by processing the child's voice and sending it through the internet to create a response. Then, at the end of the day the guardian of the child can ... Read More
Ever walked down a children’s toy aisle and been confronted with the glamorously overdone faces of dolls for six year olds? Please don’t lose hope for the world just yet: three companies are striving to create dolls that build girls up with representations of natural beauty—and the best news is, they're becoming popular products.    You might remember the guy who created Queens of Africa to make his niece proud of the way she ... Read More
Maybe you've heard of Lammily before. She's the new girl in town, created by designer Nickolay Lamm, not to compete with Barbie dolls, but to offer a more realistic doll as an option for kids. In fact, Lammily is designed with the proportions of an average 19-year-old woman, and has a greater range of motion than a normal Barbie — all the better for starting her own small business or becoming a pilot or winning an Olympic Gold Medal, whatever your ... Read More
This 1981 LEGO ad featuring this adorable red head and a very feminist and very true message about children, creativity, and leaving the whole gender stereotype thing at the door, has recently blown up a lot of news feeds: LEGO was selling "Universal Building Sets," and saying specifically with this image that being a builder, creator, or inventor, is never gendered.   Unfortunately, the reason this ad has resurfaced with a vengeance is because LEGO doesn't ... Read More
  Don’t you just hate it when all the boys get to swim with the sharks and the girls get left behind standing stiffly on the shore? Let me explain: while LEGO manufactures male figures all dressed and ready to go on riveting and imaginative adventures, the females are often stuck twiddling their non-opposable thumbs.    But thanks to vocal adult and child collectors, that’s beginning to change; after all, the company recently released a ... Read More
  Barbie’s place in adolescence and constructed femininity has baffled psychologists and feminist alike: on one hand, she’s a patient confidante onto which girls might project their hopes and aspirations. But she also espouses limited and damaging views on female roles, bodies, and sexuality. She sends conflicting messages, passively listening to you for hours while remaining inhumanly cold. As girls, we intuitively pick up that Barbie is ... Read More
  As children, many of us turn to our toys to navigate our developing identities. Sometimes, our dolls serve as surrogates; we parent them the way we see our children parenting us, and we identify with them. Photography operates similarly: as teens, we might dog-ear or collect magazine images that appeal to our expanding sense of self. Since so many dolls and photographs in mainstream fashion magazines present a grossly limited definition of femininity, it ... Read More
  Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our ... Read More
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