Tag » stereotypes
  Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our hair is the only fun activity we can partake in, this company’s toys are designed for girls who want to be engineers. Read More
A new study suggests that the stereotypical environment in which we raise our daughters (think Barbie, Easy-Bake Ovens, and co.) isn't just impacting her mental health, but her physical well-being, too! Researchers at Oregon State University are finding that immunity later in life can be linked back to the play habits of young children. Boys are traditionally encouraged to frolic in the dirt, make mud pies, and eat worms. Girls are kept tucked away indoors to play house in a Lysol-cleansed castle. Read More
In high school, my best friend and I would practice making the “crazy person face” to deter people from sitting next to us when we traveled alone. My mother has always told me that people will always sit next to young women on planes and trains because they feel they have a right to get all up in our personal space. “Wait until you get older; they’ll respect you more,” she would tell me. For some reason, the majority of people are more comfortable sitting next to women on public transportation. Read More
Gone are the days of toy stores with a visible dividing line down the center! Barbie and G.I. Joe are now free to mingle! Abolished are the sparkly pink aisles and the Hulk-decaled linoleum floors! Well...at least that’s the plan. On Friday, the U.K. branch of Toys R Us met with Let Toys Be Toys, an organization committed to changing the gender-inclusive labeling and marketing that has dominated the toy industry for, well, as long as it has been an industry. The grass-roots movement was founded by parents who wanted their children to grow up in a world free of stereotypes. Read More
It's the tragic truth that on average, for every dollar a female earns, males earn just seventy-seven cents. In 224 years, there has never been a male president. Oh wait, flip that… reverse it… For the male who is still insecure about whether he is naturally in positions of power, Dockers has created a line for him. Read More
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis. Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself (it kind of feels like the "special snowflake" of ads) it does make a good statement. Read More
If you've got tattoos, you've probably had it up to here with the myriad questions, comments, and assumptions from other people about your body. So now that you've finished answering the ever-burning inquiry, "BUT WHAT DOES IT MEEEEEAN?" you can finally focus on this fun, new phrase people have come up with for what happens when you get a random part of your body tattooed. Introducing the "skank flank," the term (just for us gals!) that refers to your transition into slutdom as soon as the needle hits the skin of your ribcage. Yes, the "flank" AKA slab of meat, is your ribcage. Read More
Eurostar, a company based in the United Arab Emirates, has created a tablet specifically for women, and the result is nothing good.  Their new creation, the ePad Femme, has an 8-inch touchscreen, 1GB of RAM, and Android 4.0.  Oh – and let’s not forget the pink cover and homescreen – this is for women after all. The ePad Femme, which currently costs $170, is currently only sold in the Middle East and parts of Asia.  And it isn’t the first product marketed exclusively for women. Read More
You might have heard about Oxygen’s newly proposed reality show, “All My Babies’ Mamas,” which spotlights rapper Shawty Lo’s eleven children and their ten different mothers.  If that premise wasn’t appalling enough, the entire show is styled after cheesy dating game show parodies such as Flavor of Love and Rock of Love. Each woman is given a ridiculous nickname, meant to seem playful or funny I guess, that includes the phrase “Baby Mama,” such as the Shady Baby Mama, the Jealous Baby Mama, the Fighter Baby Mama, etc. Read More
Just a few days ago, the BUST blog reported on the huge fail of a campaign that the European Commission launched in a somewhat laughable attempt to “overturn clichés” related to women and science.  Now a recent series on the Txchnologist blog reminds us that, though there definitely aren’t enough women in science at the moment, women have done amazing things to help move our world forward for centuries. And Txchnologist somehow manages to convey the message all in a totally inoffensive (and lipstick-free) manner! Take note European Commission. Read More