We hear it all the time: sex sells. And it’s true. As the art critic John Berger has suggested, advertisements are effective when they sell a fantasy: buy this product, and you will be envied by all. Women in both art and advertising are often posed for the male gaze; in other words, even if there’s a man in an ad photo, the woman is shown facing the consumer, promising to be just as attainable as the product she sells. Her body is symbolically up-for-grabs to anyone who can afford the wristwatch or cologne she markets. Read More
Remember when Lululemon CEO Chip Wilson embarrassed himself and his company by blaming women’s bodies for defective pants? Yeah, that really did a lot for his business. So did his previous comment that birth control causes divorce. Oh, yeah, and his racist remarks about Japanese people. Friendly guy.
Well, thank goodness for Stephen Colbert. In a recent piece, the comedic genius exposes just how much of a non-apology this guy gave for his most recent PR disaster. And it’s amaze. Read More
In response to a portrait of Cpl. Kristine Tejada featured alongside an Army magazine article, Col. Lynette Arnhart has launched complaints about the use of a conventionally attractive woman in military press materials. In what she believed to be a defense of women in the military, she wrote her peers about the issue: “Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty. Read More
Kanye West’s new “Bound 2” video has been criticized for featuring a nude Kim Kardashian, with whom he suggestively canoodles. To be blunt, it seems a lot like she’s just there for some eye-candy. But Flavorwire’s Lillian Ruiz would disagree, suggesting that Kanye’s portrayal of female sexuality is “unusually complex” because “there is no Madonna and no whore in this narrative. Read More
J. Crew recently released a product for girls that has received some criticism: an apron. While boys are offered toys like “Boys’ Ridley’s Magic Tricks” or “Kid’s Color Block Notebook,” girls are not offered any toys at all. Instead, girls are offered nail polish and an apron. Redditer Miffy88 started the discussion on the product. While many children might want an apron, J. Crew discouragingly only suggests it to girls. Read More
On Monday, BUST’s Katie Fustich introduced us to “23 Trends Guys Hate,” a ridiculous list published on Huffington Post outlining various fashion trends men find unattractive on women. The original piece sparked obvious anger: how presumptuous is it for anyone to assume that someone dresses themselves for another’s benefit? Clearly, women don’t dress for the sole purpose of pleasing men, so if some dude hates our high-waisted skirts, it’s not the end of the world. Read More
Pink is for girls, and blue is for boys. Girls want to be pretty; boys want to be smart. We’ve heard this nonsense before, yes? Well, it seems like companies are finally catching on: 1950s gender norms and prejudicial limitations should stay in the past. The present is about empowering children to dream and play however they wish! That’s why Goldie Blox is basically the best ever. A biting response to all the toys that teach us that brushing our hair is the only fun activity we can partake in, this company’s toys are designed for girls who want to be engineers. Read More
Stuart Varney, a host on Fox Business, thinks the absence of women in boardrooms has more to do with our hysterical, uterine-controlled brains than with discrimination. In discussion with Scottie Hughes of the Tea Party News Network, the host asked if companies should feel pressure to hire more women. Read More
The average woman earns about 81 percent of what the average man doing the same job makes. Although we’ve made great strides in the last 25 years, the recent recession hasn’t helped decrease the pay gap. A recent study by the U.S. Bureau of Labor Statistics revealed that women are paid more than men in only two full-time job fields. Business Insider used the BLS’s report to determine what American jobs have the largest pay gaps.
They discovered that jobs in sales are not so hospitable to female workers; on average women in the field make only 62. Read More
Stereotypes abound! Well, this might be my hysterical inability to “take jokes sportingly” talking, but Men’s XP’s recent post “14 Manly Qualities Women Are Jealous Of” is ridiculous. And not only because its title ends with a preposition. As you might have guessed, one of these traits we envy so much is a sense of humor, but I actually don’t find one-dimensional generalizations all that inventive or clever. In fact, it’s pretty played. Read More