BY Ada Guzman
on Feb 05, 2015
As we inch closer to February 14th, the sappy Valentine’s ads stack up by the dozen, with leading companies like Hallmark being the main culprits. Was this year any different? No—but we did get a sweet surprise this time.
Hallmark’s newest ad campaign, “Put Your Heart To Paper”, includes a real-life biracial lesbian couple with a real-life message:
This wonderful ad is just one of many displays of inclusiveness aimed toward gay consumers in recent years. Read More
BY Ada Guzman
on Jan 14, 2015
In recent nifty gadget news, tech industries are releasing more and more products marketed towards women. Unsurprisingly, these new toys are mainly health and fitness trackers designed to be prettier and thus more appealing.
Here’s where that aggravates us: First off, making your new fitness trackers look pretty for women because you think a couple of crystals will win us over is dumb. Utility products should be about utility, not how much you can bling something out. Read More
BY Audrey Cerchiara
on Oct 30, 2014
“The weird thing is,” says Dame Helen Mirren, “you get more comfortable in yourself, even as time is giving you less reason for it. When you’re young and beautiful, you’re paranoid and miserable. And then you’re older and it’s ironic.”
According to The Guardian, in five years time half of all women will be over fifty years old and the cosmetics industry is not taking any chances losing touch with their consumers. Read More
BY Lex Ellenthal
on Aug 05, 2014
None of us lady folk really enjoy the pressure the media and cultural norms heap on us to look and act a certain way; however, despite our distaste for societal beauty standards, many of us get fully immersed trying to keep up with the pack. That’s why the Stop the Beauty Madness campaign is so refreshing, and what makes its rise in popularity so exciting.
Robin Rice created the campaign to challenge beauty norms and give viewers the sense that they’ve "been socked in the gut."
The series of 25 photographs address weight, race, age, beauty, etc. Read More
Sadly, Photoshop exaggeration is old news. “Nobody really looks like that”, you remind yourself every time a commercial flashes an image of an airbrushed-to-“perfection” model. Although, do we as individuals really have any power to change the marketing industry standard?
One father says “yes." Seth Matlins, a former chief marketing officer, has seen his fair share of computer-altered waistlines and falsely whitened skin. Hoping to make a less image-conscious world for his two children, he decided to take a step back from the industry. Read More
This Sunday, May 11, we will celebrate the mothers in our lives, those women who, with the help of our fathers and other mentors, taught us how to be good people, whose shoulders we cried on and whose laughter brightened our days. In celebration of the holiday, international clothing brand Desigual released a mystifying commercial, one which many have found sexist and insulting. The ad presents a young woman trying on a slinky, colorful dress; catching her reflection in a mirror, she stuffs the abdomen of her garment with a cushion. Read More
A few weeks back, we were so thrilled to hear that Aerie, the teen lingerie store affiliated with American Eagle, will not be Photoshopping their models for their new Spring campaign titled #AerieREAL. The ad images feature models ranging in size, shape, and ethnicity (this range is vast relative to most competitors, although, to be honest, it still does not encompass the diversity of America’s teens). Read More
Almost every home product advertisement you can think of features a woman acting out a pretty stereotypical domestic role; you’d think all we spend our time doing was wiping counters and asking our rambunctious husbands and sons to take their shoes off. In the wake of the recent Super Bowl ad frenzy, comes this amazing parody video advertising a product called “Swiffle. Read More
A recent Pantene ad titled “Labels Against Women” has sparked a feminist debate: is it okay for the company to use feminism to sell products? Some think that the use of feminism in advertising is a great way to appeal to the masses and to sneak difficult ideas on inequality and wage gaps into pop culture; the ad has been touted as a powerful beacon for women in the workplace. Read More
We hear it all the time: sex sells. And it’s true. As the art critic John Berger has suggested, advertisements are effective when they sell a fantasy: buy this product, and you will be envied by all. Women in both art and advertising are often posed for the male gaze; in other words, even if there’s a man in an ad photo, the woman is shown facing the consumer, promising to be just as attainable as the product she sells. Her body is symbolically up-for-grabs to anyone who can afford the wristwatch or cologne she markets. Read More