In some cultures, religious talismans and sacred objects are kept out of the hands of women for fear that females will rob them of their power, a power coded as “masculine.” And according to Harvard Business School’s Jill J. Avery, ours is one of these cultures... when it comes to our worshipful treatment of the products we consume.
While it might be relatively easy for women to appropriate products labeled as manly, like deodorant or razors designed primarily for men, men are harshly scrutinized for using products targeted at women. Read More
BY Intern Julie
on Feb 24, 2011
Dr Pepper is market testing a new diet soda: Pepper 10. The name refers to the ten (manly) calories packed into the diet drink. Pepper 10 and Diet Dr Pepper are almost identical on the inside, with Pepper 10 containing a blend of sweeteners including high-fructose corn syrup, acesulfame potassium and aspartame and has 10 calories. Diet Dr Pepper is made with aspartame and has 0 calories.
There's really one only key difference between the traditional Diet Dr and Pepper 10, though, that Pepper 10 is not for pussies. Whoops, I meant women. Read More