BY Amy Carlberg
on May 07, 2014
Grace Choi wants you to have makeup that grows up with you, that you design and create yourself. It's like having your own personal M.A.C. boutique right in your bedroom.
In the video of her demo at TechCrunch Disrupt, she's flippant, wise, savvy, speaking off the cuff--basically, the kind of woman you'd buy makeup from.
I can imagine myself hobbling away from her makeup counter with an armful of product, but remember this is the 21st century: at the end of this sales pitch, you'll be walking away with her $300 compact printer. Read More