BY Audrey Cerchiara
on Oct 30, 2014
“The weird thing is,” says Dame Helen Mirren, “you get more comfortable in yourself, even as time is giving you less reason for it. When you’re young and beautiful, you’re paranoid and miserable. And then you’re older and it’s ironic.”
According to The Guardian, in five years time half of all women will be over fifty years old and the cosmetics industry is not taking any chances losing touch with their consumers. Read More
BY Emma Tilden
on Aug 11, 2014
American Apparel doesn’t exactly have a good rep in many feminist circles—its notoriously sexist advertisements (and predatory founder) have definitely made me a little weary of buying my clothes there.
The company has lowered itself to our expectations once again this week with the U.K. launch of its racy “School Days” campaign, which features young women posing provocatively (the usual) in various school settings (not quite the usual). Read More
BY Fatimah Hameed
on Oct 02, 2013
From papyrus sales posters in ancient Egypt to town criers of the Middle Ages, from radio sponsorships to the Pop-Tarts “Crazy Good” campaign, advertising has grown and changed over the years, constantly adapting with methods to reach target audiences. This evolution has brought us to the category of advertisement web-shows. I have just spent the last hour watching “Romancing the Joan,” sponsored by Renuzit air fresheners and I feel like Renuzit should pay me for this post. Read More
BY Alanna Vagianos
on Sep 18, 2013
I’ve never been an avid reader of the magazine Cosmopolitan (except that time I gained 15 pounds while I was abroad and the “Lose 10 lbs. in 10 Hours” headlines sucked me in – it doesn’t work by the way). My roommate however, happens to love Cosmo and reads it religiously. One day after work, while I was taking a short break from my very intense love affair with Netflix, I picked up a recent copy of Cosmo. Read More
The Parisian skincare line, Ella Baché, is receiving some Australian backlash for their latest advertisement. The advertisement that’s getting lots of buzz is of a few female nude models that have serious expressions on their faces. The picture is accompanied with the phrase, “Skin Solutions As Individual As You Are”. Apparently, the Australian advertising self-regulator agency, Outdoor Media Association, thought that the lack of smiles from the models gave off “sexual overtones".
The ad was to be featured on a 6x3m billboard in all major cities. Read More
BY Amy LaCount
on Jun 20, 2013
It’s a perfect day – the glimmering sun breaks through the clouds and warms their backs as they cheerily go for their daily afternoon stroll. The loving father beams down at her when suddenly, spotting something in the road, she skitters away, and he shouts out, Stay! to his – dog? Or, uh, daughter?
This commercial from the Best Friends Animal Society disturbingly blurs the line between girl and pup.
The advertisement is for their Fix At Four campaign, which encourages pet owners to spay and neuter their animals at four months. Read More
BY Mary Grace Garis
on Jun 19, 2013
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis.
Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself (it kind of feels like the "special snowflake" of ads) it does make a good statement. Read More