Tag » pink ribbon
October. The month when we celebrate a mass murderer, dress up like wizards and strippers for a night, and every store's shelves start looking like a Pepto-Bismol ad in order to magic away breast cancer. It doesn’t work, and many argue that it has done more harm than good. The most ubiquitous breast cancer foundation in the country is the Susan G. Komen foundation; the majority of pink products are either sold directly by Komen or by companies that donate the profits to Komen. Read More
Upworthy just reposted a batch of images from the Breast Cancer Foundation’s 2010 advertising campaign, “Are you obsessed with the right things?”. The campaign, created by DDB for Breast Cancer Awareness Month, won the Effies Gold Award in 2011. The eye-bending body paint work featured in these ads is well worth a good look, particularly the creative use of nipples. And the message of these ads, as a belated World Cancer Day reminder, seems pretty spot-on.    Photos via Upworthy. Read More