BY Mary Grace Garis
on Jun 19, 2013
You know them. Dancing around while eating yogurt. Wearily trying to avoid dessert. Conducting board meetings in their bikinis.
Okay, maybe not the last one so much, but still. A new ad for Irish-brand LowLow Cheese tackles these common clichés of diet-food ads, which, unshockingly, all happen to be women. (Serious food for thought: how often do we see diet food marketed towards men?) And while I wish that this wasn't being presented to us by an ad itself (it kind of feels like the "special snowflake" of ads) it does make a good statement. Read More
BY Intern Julie
on Feb 24, 2011
Dr Pepper is market testing a new diet soda: Pepper 10. The name refers to the ten (manly) calories packed into the diet drink. Pepper 10 and Diet Dr Pepper are almost identical on the inside, with Pepper 10 containing a blend of sweeteners including high-fructose corn syrup, acesulfame potassium and aspartame and has 10 calories. Diet Dr Pepper is made with aspartame and has 0 calories.
There's really one only key difference between the traditional Diet Dr and Pepper 10, though, that Pepper 10 is not for pussies. Whoops, I meant women. Read More