Hot off the campaign trail from the Super Bowl, Trainwreck star Amy Schumer and Canadian Seth Rogen of “The Bud Light Party” are back and ready to face one of America’s biggest issues: Diversity. And when would be a better time than during the Oscars, a.k.a. “The White People’s Choice Awards”?
Joined once again by Michael Pena, running mates Schumer and Rogen are out to prove that “nothing brings America together like Bud Light.”
The spot, which aired during the 88th Academy Awards, highlights the diversity of America — sorry, food trucks in America. From “Korean tacos of togetherness” to an “everything bagel of unity” the ad boasts that America has a “poutine of harmony.”
It wasn’t just the commercials that took jabs at the Oscars’ lack of diversity: Chris Rock immediately addressed the elephant in the room during his opening speech and even had a few suggestions for the Academy, such as adding a “Best Black Friend” category.
But diversity at the Oscars is just the tip of a very white iceberg. Behind the awards is a long-stemming lack of diversity in Hollywood. During her speech, Cheryl Boone Isaacs, the president of the Academy of Motion Picture Arts and Sciences, called on Hollywood to make filmmaking more inclusive. The Academy has already promised big changes to come on their end to ensure diversity in the voting pool, but it is up to the writers, directors, and producers to follow their lead in the casting and staffing of their films.
So while #OscarsSoWhite continues to trend, Schumer and Rogen want America to know that they do indeed have an all-inclusive super pack, and it tastes best served ice cold.
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