In Lima, Peru, 7 out of 10 women are catcalled by men every day—but a new public service campaign is showing guys just how foolish they are for harassing women by way of the women who taught them the most: their mothers.
The PSA, called “Silbale A Tu Madre” (Whistle At Your Mother), began when Everlast, the organization producing the campaign, spoke to the mothers of two men guilty of sexual harassment. These moms agreed to get dolled up in a disguise and then walk by their sons on the street. Both sons make nasty comments towards their moms without recognizing them—but once the truth comes out, they get an earful. This seems like it could actually be effective? Watch the video and decide for yourself.
The campaign’s web page gives a simple statement about their project: “Everlast actively defends the world of women. First we made a reflection about the machismo that exists on the streets. Now we face a much more serious problem: sexual harassment… There are many that do not take into account that their behavior generates social endangerment and discomfort in women.”
More than 10 million women in Peru will be harassed once in their lifetime. Ad campaigns such as these have the power to spread awareness on the issue and make some men aware of how wrong this behavior truly is. Dudes: You wouldn’t whistle at your mother. Have some decency around the rest of us.
Image via Stop Street Harassment
