Computer Shopping, Lady Style?

by Web Intern

This web intern has a serious pet peeve – technology marketed to women.

So imagine my dismay at Dell’s new site, Della. Of course, given the quality of the last two computers I had before I switched to Mac, I don’t expect a whole lot from them. But seriously, marketing a new line of pretty pink laptops as eBook readers/diet monitors? Vomit.

I don’t want my computer to be pink – especially at the expense of function. I don’t need cutesy little models to hold computers that match their outfits. Really. I’m comfortable with my laptop clashing with my ensemble if that means that it does what I need it to do. In fact, my computer is aluminum and thusly matches every outfit I can come up with.

Of course, if you do want a tricked-out laptop covered in pink polka dots, have at it. But the technology companies need to stop marketing pinkified, watered down versions of their machines and selling them as girl-friendly.

I’m a lady and I can navigate the Apple store just like the boys. Probably better than a lot of them. While wearing heels. But things like Della just perpetuate the notion that quality computers are a man-only area. Which means that we gals have more condescension and geeky come-ons to look forward to next time we go tech shopping.

I do like the reworked ad pictured, though. And some of the great responses out there. -Liza
(photo via

You may also like

Get the print magazine.

The best of BUST in your inbox!

Subscribe to Our Weekly Newsletter

About Us

Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

©2023 Street Media LLC.  All Right Reserved.