For an entrepreneur, a strong and clear philosophy can serve as a guiding light on their business journey. For Stirling Cooper, a successful entrepreneur and bedroom performance coach, this philosophy centers around viewing money as “condensed time.”
This profound understanding of money’s role has driven his decision-making process as an entrepreneur. “I apply that lens to all money-making and money-spending decisions,” says Cooper. He believes that if hiring an employee saves time and allows the business to increase its money-making activities, then the decision is a no-brainer. This mindset also applies to product creation – if a product saves customers time, energy, and focus, then they are most likely going to buy it.
His advice to aspiring entrepreneurs stems from this philosophy. Cooper encourages them to think about their business as a problem-solving venture. He believes that if a business can save people time, energy, focus, or money, then people will happily pay for the solution. Moreover, if a business can fix the biggest pain points in people’s lives, it is sure to be successful.
Cooper’s entrepreneurial mindset is a testament to the power of clear, strategic thinking in driving business growth and success. His philosophy serves as an invaluable lesson for aspiring entrepreneurs and those keen on carving their own path in the world of business. It underscores the importance of understanding the value of time and money, and utilizing them strategically to create impactful solutions.
