If as a small business owner, your holiday season typically involves an aneurysm instead of jolly ho ho ho’s, maybe it’s time to get your shit together. The massive influx of orders and general insanity propelling through the cosmos during this time of year can cause anyone to flip out. If you’re already grinding your teeth, check out these 5 tips (courtesy of SquareUp) to get your small business all hooked up to rake in the dough!
1. Plan Your Inventory
Look back and remember what items sold out last year. Buy more of those items so you can get the double dose of that money. Cut down on items that didn’t sell as well. Use SquareUp inventory alerts to let you know when you’re running low on product. Sounds mighty useful to me.
2. Email Marketing Campaigns
Get ahead of the buzz by offering pre-Thanksgiving sales. Send targeted holiday messages to loyal customers, and two-for-one specials to people who haven’t bought from you in a while. You can use SquareUp’s Email Marketing software to organize your clients into lists of loyal, casual, and lapsed, and then to send out beautifully designed promotional materials. How cool is that?
3. Update Your Social Media and Website
Show your customers that you are active! Post information about incoming products, let people know when you are available. Keep a flow of your business-related news on twitter, Facebook and Instagram. You gotta show people what you have!
4. Know Your Busiest Times
You can use the Square Dashboard to keep track of when your site is most often frequented. On the Square Dashboard, you can look back on your previous statistics and identify which days in November and December were the busiest. You can even look at which hours are the busiest. All this information would be incredibly useful in designing marketing plans and advertising.
5. Enable Offline Mode
If anything sounds like a lifesaver to me, it’s the SquareUp Offline Mode. Sometimes the internet works in mystically horrific ways, failing us just in the moment we need it. With SquareUp’s Offline Mode, you can still take payments, even if the internet goes down. *Phew*
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