UK-based brand Missguided has just dropped their kickass new winter campaign called Make Your Mark. On the movement, Missguided‘s site explains, “As part of our new #KeepOnBeingYou campaign, we’re on a mission to inspire babes to love themselves, for themselves, to embrace your flaws, and to not strive for what the world perceives as perfection.”
None of the pictures are retouched, and they show models as they really are: with blemishes, stretch marks, and scars. It would be great if it didn’t still feel so revolutionary to feature women with all types of bodies in a fashion campaign, but hey—we’re making progress.
Check out some of the photos, which won’t only give you serious style envy, but some girl-power inspo, too.
Tinar Dandajena via Missguided.
Jade Laurice, via Missguided.
Activist Nylo, via Missguided.
Felicity Hayward via Missguided.
Emily Bador via Missguided.
Photo via Missguided — find the rest of the campaign on their website.
Top photo via Missguided.
More from BUST
This Clothing Brand Just Turned The Tables On Objectification In Advertising – But There’s A Catch
12 Plus Size Models To Bring Some Body Positivity To Your Insta Feed
This Lingerie Campaign Proves That ‘Our Bodies Are Beautiful At Every Angle’
