Let Your Underwear Do The Talking

by Andrea Stopa

I’m sure you can recall the amazing guerrilla feminism exhibited by the intelligent and witty women of FORCE, the group behind the faux-PINK Victoria’s Secret consent line last year, featuring a full campaign around a fake line of panties, donning messages of enthusiastic consent and modeled by racially diverse women of all shapes and sizes. For just a moment, we thought Victoria’s Secret joined us in this century, only to realize the panties were just an illusion; a fictional aspect of a very well done viral activism.

Now, thanks to Amulya Sanagavarapu, a student activist finishing her senior year of college, these panties are no longer only in our dreams. Amulya created Feminist Style, a company with big goals, that has debuted with this line of consent-themed panties and briefs for men and women. Her Kickstarter campaign – which, by could use your help! – is titled “Social Change Through Consumerism: Feminist Style.”


This girl is not joking around. The panty line is a brilliant and attention-getting way to bring attention to important issues, and to her larger project, which centers around representation of women in the media. The project is smart, fun, and looking to make some real impact – she is doing something, instead of only talking (or blogging??) about it. *tail between legs*

As she explains in the video (which you should really watch) Feminist Style will sell feminist products, the proceeds of which will be used to produce feminist advertising, to combat sexist advertising. A total win-win situation. 

This girl is fighting rape-culture, sexist representation, a lack of consumer choice for more feminist-minded women’s products, and she did it all because she had an idea and she put it to work. Now please do all of us a favor, and donate donate donate and be sure to keep an eye on her progress in the future. 



Thanks so Buzzfeed  & Kickstarter for the photos

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