Lane Bryant Defies Victoria’s Secret Body Ideal With #ImNoAngel Campaign

by Natasha Rodriguez

Lane Bryant’s inspiring #ImNoAngel campaign is boldly challenging society’s beauty standards: The new ads feature popular models such as Ashley Graham and Marquita Pring (who we’ve had the honor of featuring in BUST) wearing Lane Bryant’s lingerie line Cacique. Lane Bryant, whose women’s clothes range from sizes 14 to 28, is taking a stab at the “Angel” title that Victoria’s Secret bestows on its famous supermodels.

In 2014, Victoria’s Secret released an advertising campaign with their extremely thin Angels posing under the banner “The Perfect Body.” The campaign caused a lot of controversy and an online petition accused the lingerie label of “irresponsible marketing” by setting unrealistic body expectations.

“Our #ImNoAngel campaign is designed to empower all women to love every part of herself. Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way,” Chief Executive Officer Linda Heasley said in a statement. The ads can be seen in Lane Bryant stores, on television, in print, and on billboards, and are also on the brand’s social media accounts.

What’s refreshing about the #ImNoAngel campaign is that the term “plus-size” is absent. Lately, there has been much debate over whether the term “plus-size” is a label that is damaging to young girls’ self-esteem. With #ImNoAngel, Lane Bryant is redefining sexiness and starting a conversation that needs to be had, because feeling beautiful should not be limited to a certain size. Check out more of the awesome campaign photos below!



Images via: Lane Bryant and Bloomberg.

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