I Know What Boys Like, I Know What Guys Want

by Web Intern

Omg, you guys, have you heard about how much straight dudes love it when girls in knee socks kiss each other? And get all pushy and slick in a pool together with blood all over their prom dresses? And look deeply into the camera while moaning ‘you want it?’ and unzipping their sweatshirts oh-so-slowly? Well, someone in charge of marketing Diablo Cody’s new cheerleader-turns-into-mass-cannibalistic-man-killer flick sure has. Trailer NSFW.

Here at BUST we have a crush of epic proportions on Diablo Cody. Shit, girl is on our cover next month! And part of me is as disposed as this trailer’s target audience to find blood-dripping, skinny-dipping, wise-cracking, lip-glossed, man-eating cheerleaders sexy, in the hopelessly cheesy ‘aw-shucks, we’re all just red-blooded bros thinkin’ with our dicks’ tradition. I think that in it’s entirety, and based on my intensive, salivating fact-checking of Cody’s interview, this movie will actually deliver honest, darkly ironic views on female rage, jealousy, and confusion.

But what this trailer says to me is that even a film with two female protagonists, with a female director and a female screenwriter, is still marketed to the already pathetically pandered-to 18-34 year-old dude contingent. I know that a corny, horny, ‘restricted red-band’ trailer can get people’s titillated little brains into theaters (people being dudes, apparently). Yet every time I see this kind of trailer, for a movie I actually want to see, I think: why not me? why does not one single marketing mastermind successfully target me and girls like me–down to see a violently smart and funny movie about well, man-eaters, but not necessarily down to make out with each other for the boys? I’m sick of this. Are guys? Are you? -Devan

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Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

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