Today, social media is one of the first options that come to mind when looking up a particular brand or personality. Most people want to see what others have to say about specific companies and learn about the culture and how their products or services are useful to them. All this information is available on social media, making a strong social media profile and presence critical for business success. Top entrepreneur and author Jonni Parsons is helping businesses and personalities take advantage of social media to increase their revenue through her new marketing strategy.
Parsons is the founder and CEO of the leading full-service boutique digital marketing agency, Sunday Morning Marketing. The agency’s new strategy focuses on establishing credibility and social proof while expanding connections with its clients’ target audience. They offer a wide range of social media and web design services, including social media management and growth and website building, with their diverse approach helping them stay ahead of the trends and achieve great results for their clients.
Under Parsons’ leadership, the digital agency launched this new marketing strategy that has been helping businesses and brands grow at unprecedented rates.
Parsons’ new marketing strategy is centered on creating content that resonates with the target audience and has a fast and high engagement rate so that their platforms will have long-term success. Her marketing strategy is social proof and produces high engagement for all platforms. Parsons believes content is one of the pillars of digital success, and creating high-quality content that tells a story is the key to building a strong social media presence. The agency is using this to help clients better connect with their target market and achieve steady and dependable results.
The team at Sunday Morning Marketing helps clients craft content that speaks to their target audience and encourages a plethora of responses and conversations on each post in a short period of time, potentially leading to increased sales. They curate Instagram, Facebook, Twitter, and TikTok posts depending on the company’s goals, market demographics, and social media trends. One of the primary tactics Parsons and her team use in their marketing strategy is networking.
Sunday Morning Marketing has built an extensive network, which the company leverages to achieve lasting success. They promote their clients’ social accounts through various channels to ensure they are seen by the right audience and that every post receives steady and strong engagement.
“There are over 4.7 billion people on social media. This is about 59% of the global population, which makes social media marketing the new norm. However, being on social media is not enough. Businesses and brands need to show consumers why they are different compared to others in the same niche, and one way to do this is through content.
When you regularly post high-quality content on your social media and interact with your followers, you are more likely to stay top of mind. It also helps you deepen relationships with your audience, translating to more leads and conversions,” Parsons says.
The agency’s new strategy focuses on building a social media following and an audience drawn to your content, ensuring consistent engagement. Jonni Parsons has also released a new book: Ignited: A Fresh Approach to Getting–and Staying–on Fire for God, available through Amazon, Target, Walmart, and Christian bookstores nationwide.
