TBT: Pinching Men’s Butts In The Name Of Gender Equality Is Still Funny 45 Years Later

by Courtney Bissonette

There is something about chaos ensuing in a proper English setting that goes so well. The BBC recently released from their archives a tweet reading, “#OnThisDay 1971: Nationwide sent Nicky Woodhead out to pinch men’s bottoms, in the name of sexual equality” and trust us, the disorder caused by the disorderly conduct does not disappoint. After lightheartedly pinching men in the streets of London, Nicky asks the very poignant question, “Do you think it’s a nice idea if ladies molest gentlemen in the street?” and “I just pinched your bottom, did you like that?”

giphy 3 copy copy copy copy

Though the reporter is perhaps unable to strike the same fear, demonstrated by the fact that the men seem relieved rather than scared after they see her, Nicky Woodhead and the genius pranksters at BBC were on to a good start. The footage, which feels straight out of the British New Wave film is a well-done example of turning the tables on sexism, and enlightening violators and bystanders on what women get to endure. 

Downton Abbey Lady Violet GIFs

More from BUST

48 Twiggy Photos And Quotes To Celebrate A Fashion Icon

Does John Oliver *Like Like* Lorelai Gilmore??

Chantal Akerman, A Reluctantly Feminist Filmmaker: 52 Weeks Of Directors

 

You may also like

Get the print magazine.

The best of BUST in your inbox!

Subscribe to Our Weekly Newsletter

About Us

Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

©2023 Street Media LLC.  All Right Reserved.