No More Models or Photoshop: Lingerie Store Advertises With “Regular Women”

by Brenda Pitt

Chrystal Bougon, the owner of plus-size lingerie store Curvy Girl, is encouraged to see more plus-size models these days, but she thinks it might not be enough. After all, “anything over size 4 is considered plus-size,” she says. And most are photoshopped. She is “constantly asked for pictures of [her] products on ‘regular’ bodies,” bodies without any airbrushing or editing. In her “Regular Women” campaign, she delivers by asking women over Facebook  to send in images of themselves in lingerie. In a press release, she explains, “I wanted to show that women with rolls, bumps, lumps, scars, stretch marks, surgery scars and natural breasts that have nursed babies can be stunning and beautiful.” Of course, when viewing these beautiful images, we must remember that all women are “regular women!” I think here “regular” just means “not photoshopped.”



The response has been astounding! Huffington Post last reported that her Facebook page has grown by over 3,500. The moving response includes images of diverse women, all stunning and radiant. With the tagline, “Life is NOT photoshopped,” the campaign reminds us that regardless of our size, all of our unique and personal markings are things to be celebrated, not erased.




Thanks to Huffington Post

Images via Huffington Post

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