ickk f52c5

YouTube Temporarily Demonetizes Shane Dawson After Racist Videos Resurface

by Evi Arthur

Now, I haven’t been keeping up with all the drama—I refuse to watch another 40-minute Tati video—so I don’t know exactly what’s going on with Tati and Jeffree Star and James Charles and all of that.

However, I do know that many of Shane Dawson’s old videos have resurfaced (again) and many are calling for the YouTube veteran’s end on the platform.

Dawson has been making videos on the platform since 2008, according to the New York Times. In many videos from Dawson’s earlier years on YouTube, he can be seen perpetuating racist stereotypes in blackface, using the n-word and making masturbation jokes about then 11-year-old Willow Smith, which Jaden and Jada Pinkett Smith have spoken out about.

Dawson previously addressed these misdeeds in the past but made another video on June 26 apologizing for them again and vowing to do better in the future. However, many online are saying that his apology was full of excuses and pointed out that he was an adult when he made the videos and should have known better.

Others have called the apology insincere and pointed out that despite his previous apology for similar jokes, he continued to sell and promote “Shanaynay” merchandise — a “ghetto” character—and made money off of the racist videos on his channel up until recently.

Since then, YouTube has announced that it will temporarily suspend monetization of Shane’s three channels (with a total of roughly 34.4 million subscribers), according to TubeFilter. However, it is not clear how long this suspension will last and what lasting consequences Dawson will face on the platform. 

The platform did something similar when Logan Paul uploaded his infamous Japanese suicide forest video in which viewers saw Paul and his posse filming with and making jokes about a man they found who had recently committed suicide. Paul’s ad revenue was temporarily suspended but quickly returned and his channel hardly took a hit from the incident, according to The Verge

Dawson has been facing consequences in other aspects of his career as well. According to Insider, Target has announced that it will no longer sell Dawson’s two books: I Hate Myselfie and It Gets Worse. Makeup brand Morphe removed Dawson’s Conspiracy makeup line from its website, which he created with beauty YouTuber Jeffree Star, who is also facing backlash. According to Insider, Morphe has not publicly announced why the products were removed, but they no longer show up on searches of the website.

This all seems to be an attempt to clean up the platform. Earlier this week, YouTube removed channels of people like former KKK leader David Duke and white supremacist Richard Spencer for violating the website’s laws on hate speech, according to The Guardian.

Whether or not this is a sign of significant progress for the website, it definitely sends a message to creators and viewers alike about what racism can get you on YouTube.


Header Image: Screenshot from Dawson’s newest video.


More from BUST

Cancel Culture Or Accountability? Jenna Marbles Steps Back From YouTube

Blackface: Simplified For Those Who Still Don’t Get It

14 Black Women-Owned Beauty And Wellness Brands To Support Right Now (And Always)

You may also like

Get the print magazine.

The best of BUST in your inbox!

Subscribe to Our Weekly Newsletter

About Us

Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

©2023 Street Media LLC.  All Right Reserved.