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7 Indie Makeup Brands For When You’re Tired of CVS

by Sarah Boyle

Getting tired of your generic makeup brands? Feeling like you want to support small businesses with good causes? Look no further than these 7 indie makeup brands for the beauty trends, inspiration and love that you deserve!  

Dose of Colors

dose of colors jpeg 0451aPhoto Credit: Instagram/Dose of ColorsDose of Colors is well known for their lively colors and pigments in all forms of makeup. The brand was created by women for all so that they can use makeup as a form of art and expression. On their website, the brand highlights their focus on the artistry of makeup, stating that their cruelty-free and vegan products “encourage imagination, ingenuity, and originality” for everyone. 


nudestix copy 5aefcPhoto Credit: Instagram/Nudestix

Nudestix operates on the simple idea that everyone’s natural beauty should be enhanced by their makeup, not hidden by it. The brand makes “easy-to-use makeup crayons” that ensures that their makeup doesn’t hide their natural glow, but instead augments it. The company, started by a chemical engineer and her two young daughters, makes a point to create products that have no parabens, no preservatives, no gluten and are cruelty free.

Black Radiance Beauty

black radiance beauty bde13Photo Credit: Instagram/ Black Radiance Beauty
Black Radiance Beauty focuses on the power of representation and diversity in the cosmetics world. On their website, Black Radiance states that their goal is to “celebrate the beauty of self-acceptance and inner strength of today’s black women.” Not only does the brand feature a wide variety of products from lip gloss to foundation, but the company releases tutorials for makeup novices and experts to use their products to create fabulous looks.

Impulse Cosmetics

Impulse Cosmetics 8775ePhoto Credit: Instagram/ Impulse Cosmetics
An incredibly small but fruitful company, Impulse Cosmetics is run by only two people. The brand features a broad list of products such as eyeshadow palettes and various lip lacquers. As with all companies on this list, their products are all cruelty-free. Even better, all of their products are handmade!

Mad Hippie

Mad Hippie c4ebePhoto Credit: Instagram/ Mad Hippie
Want a natural beauty product that helps with anti-aging skin care? Check out Mad Hippie products. Not only are their products good for your skin and can help reduce wrinkles and increase skin hydration, but the company is committed to making sure that their products don’t negatively affect the environment. Their Portland location is run off of renewable energy and $1 of every online sale is donated to conservation efforts such as Save the Elephants.


fluide c737dPhoto Credit: Instagram/ Fluide

Fluide is a makeup brand that creates their products for people of all genders. Fluide affirms that “makeup is a tool of transformation and a powerful means of self-actualization.” Not only do their products allow for any and all people to use makeup as a means of expressing their identity, but their brand gives back five percent of their profits to groups that aid with legal and health rights for LGBTQ people.

Beautiful Rights

beautiful rights b0e79Photo Credit: Instagram/ Beautiful Rights
The people at Beautiful Rights have made it their focus to create a cosmetics company that has women’s interests at heart. Beautiful Rights was created and run by women with the goal of using makeup and beauty “as an act of resistance and empowerment, open to each individual woman to define for herself.” What’s so unique about this brand is the fact that 20% of their sales go to an organization that the customer chooses at the time of purchase that fights for women’s equality.

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