Belcalis Marlenis Almánzar, better known as Cardi B, has partnered with Los Angeles-based affordable fashion brand Fashion Nova to give away $1 million to those “directly affected” by COVID-19.
In an Instagram video posted to the 27-year old rapper’s Instagram page on Wednesday, April 8, Cardi B shared that she’s received “a lot” of DMs from people struggling during this time of crisis, so she decided to partner with Fashion Nova to give money to those who need it most.
“We are going to give out $1,000 an hour for the next 42 days,” the rap star pledged.
By the end of the 42 days, May 20, Fashion Nova and Cardi B will have donated $1 million to those in need.
“Many of you are struggling to pay bills, feed your families, and take care of your overall essential needs. #FashionNovaCARES & I are giving away $1,000 EVERY HOUR until we’ve given away $1 MILLION DOLLARS to those directly affected by this crisis,” she wrote in the video’s caption. “Tell us how the $1,000 can help you during these times. We’ll be reading your submissions and selecting stories everyday so enter now by visiting www.FashionNova.com/Cares. Also PLEASE make sure that your Instagram is public, because I will also personally be looking thru these submitted pages.”
All people have to do to apply for aid is fill out the online form on Fashion Nova’s site with their email address, phone number, Instagram handle, and a personal story.
“We love you guys and we are so grateful that you have been supporting us for so long,” Cardi B said in the video. “It’s time for us to support you guys back.”
With 24 people a day receiving $1,000 checks, the initiative has already sent relief funds to 26 people. The number is only growing by the hour.
“Don’t be shy. Sometimes you gotta motherfucking ask for help,” the Grammy Award-winning rapper said before belting out, “Lean on me when you’re not strong,” a line from the popular Bill Withers song “Lean on Me.”
For more information and the form, check out the Fashion Nova Cares Initiative website.
Top photo via YouTube / Cardi B
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