A Fruit-Dyed Makeup Line That Will Leave You Feeling Green

by BUST Magazine
Cranberry Glow lip and cheek tint, $25

In a world where cosmetics are chock full of chemicals (with almost zero FDA regulation), the beauty prods from 100% Pure (100percentpure.com) are just that—pure. But they go beyond being organic and toxin-free; 100% Pure’s makeup is naturally tinted with fruits and botanicals, no artificial coloring. In fact, they are the only company to do so—they have a pending patent on the method they use to extract these colors, which are then used throughout their range of products. Like the Cranberry Glow lip and cheek tint ($25), which has a veritable fruit salad in its ingredients (including pigments of cranberry, pomegranate, raspberry, and plum). Or the Black Tea Long Last Liquid Eye Liner ($28), made from crushed black tea leaves, that is actually smudge-proof and water resistant. Even their foundations ($38) and concealers ($25) are colored with the likes of peaches, apricots, and cacao. And the deep purple Maracuja Blackberry Mascara ($25)—made from berry and cocoa pigments—smells so delicious I have to remind myself not to lick the wand.


By Olivia Harrison

This originally appeared in the December/January print edition of BUST Magazine. Subscribe today

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Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

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