Iris Apfel

This Iris Apfel Approved-Wearable Is More Than Meets The Eye

by BUST Magazine

Photo Courtesy of WiseWear

Want the function of a Fitbit without sacrificing style? WiseWear is a new tech brand making wearables that jewelry buffs actually want to wear. With a thumbs-up from fashion icon Iris Apfel—the face of the brand who’ll be designing future styles—the gorgeous line of chunky accessories offers activity tracking and mobile notifications. They’re not cheap ($395 at, but this wearable has the added function of distress messaging, so if you find yourself in a creepy situation, you can discreetly send a text to a pre-approved list of contacts along with a geo-tagged location. Wise wear indeed.

By Olivia Harrison

This article originally appeared in the June/July 2016 print edition of BUST Magazine. Subscribe today

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Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

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