Violet Chachki has made history as the new face of Bettie Page Lingerie’s “Never the Girl Next Door” campaign. The Season 7 winner of RuPaul’s Drag Race is the first drag queen in history to front a lingerie campaign. Chachki is known for her Old Hollywood glamour and her modern, sexy twist on classic burlesque fashion. Since entering the spotlight, Chachki has been vocal about her gender fluidity, telling NBC OUT, “Androgyny is one of the most beautiful things ever, and more people should embrace the concept of gender fluidity.”
The campaign was shot by Anna Swiczeniuk, and features corselettes, bustiers, high-waisted briefs, and many more garments that are perfect for Chachki, embracing the boudoir, Old Hollywood style that she has drawn a lot of her inspiration from. This beautiful campaign features lingerie from Bettie Page, a line from London-based lingerie brand Playful Promises. The Never the Girl Next Door collection is priced from $26-$98 and is available for pre-order at BettiePageLingerie.com. Check out some of the fabulous photos of Chachki below!
Photos courtesy of Anna Swiczeniuk/Playful Promises.
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