Victoria’s Secret Ditches Controversial “Perfect Body” Campaign

by Samantha Albala


Victoria’s Secret has pulled their controversial campaign for “The Perfect ‘Body’,” following a petition to change the bra campaign. The petition was started by three women from Leeds College in England, who are asking that Victoria’s Secret not use harmful language in their campaigns. 

Victoria’s Secret is a very large company with a  lot of influence, and posting an ad that might have been alluding to inclusivity or body-love seems to say the wrong thing. Not only because their models were all of the same body type, but because using the word “perfect” definitely can send a very harmful message. The company has since change their wording to “A Body for Everybody.”

Since the change, the ladies from Leeds reported:


To get involved, you can tweet #iamperfect to @VictorasSecret to help spread the message of healthy advertising. 

Photos c/o and FrancesBlack

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