The content in question was written by freelancer Leigh Alexander, and criticized the white, male culture that dominates the gaming world.
Intel’s decision to pull its ads was exceptionally controversial as it was announced in the midst of #Gamergate, an online debate about journalistic ethnics and the gaming press, which is deeply integrated with issues of sexism, misogyny and violent threats against feminist critics.
In an interview with the New York Times, Alexander stated that she initially wrote the piece as a reaction to the virtual harassment that was sent to Zoe Quinn, a female gamer who was the recipient of an online rant by her ex-boyfriend who believed that Quinn had a relationship with a gaming journalist in order to secure favorable reviews of her game Depression Quest.
Intel spokesperson, Bill Calder, in response to pulling ads recently stated, “We take feedback from customers very seriously, especially as it relates to relevant content and ad placements.”
Since the original comment, Intel has issued an apology for its participation in #GamerGate, but has yet to continue advertising on Gamasutra. Maybe it’s time we start a Girlcott of Intel!
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