Target Gets It: Real Women Buy Swimsuits, Too

by Alice Lawton

It’s summer and you know what that means…Bathing suits! Oh the horror! Finding the perfect suit can be hard—but Target has your back.

For their newest swimsuit campaign, “Target Loves Every Body,” they paired up with some of our favorite bloggers, like Nashelly Messina of Fabulatina, Nikki Minton of My Style Diaries, Sarah Boyd of Simply Stylist, and Chantè Burkett of Everything Curvy And Chic. Listen up, retailers: We want to see more body-positive campaigns like this one. 

So far, Target has released a video and some still images for the campaign. The video highlights these women’s favorite parts of their bodies and how they can find bathing suits that make them happy.

“‘We know there is no ‘one suit fits all,’” a Target representative told Buzzfeed. They “wanted to help women feel confident this summer and empowered to try different styles, no matter their size or shape.”

It is great to see a company like Target embracing body positivity! It can be hard sometimes to be confident about not having a “model body,” but when mainstream brands are embracing all sorts of shapes it really helps. Burkett says, “Being the only plus-size girl in this swimsuit campaign really challenged my confidence, and to be honest, I never felt more confident in my life.” Check the video out below. 


Plus Size Women Say Eff You, We Have Bikini Bodies

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Redefining The Beach Body:Breast Cancer Survivors Challenge Bikini Standards

Image courtesy of Target

Gifs courtesy of Official Target Youtube


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