Moschino Barbie Ad Challenges Gender Binary By Featuring Young Boy In Commercial

by Jenavieve Hatch


In a commercial that’s currently got more than one million views on YouTube, a special edition Moschino Barbie ad features a young boy playing with the “fierce!” doll.


Fashion designer Jeremy Scott came up with the design for the ad, and the young fauxhawked boy in the commercial was based on him. Scott told CBS in an email statement, “When I dreamed up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up. Barbie was more than a toy — she was a muse!” 

Overpriced and excessive as the $250 high fashion Barbie doll may be, it’s encouraging to see a company with as much impact as Mattel reject the notions of a gender binary where boys wear blue and play with trucks and girls play with dolls and wear pink tutus. 


Mattel joins the growing list of companies who are changing the way they sell and market toys – from Target, who is getting rid of their gender signage in all of their stores, and toys like Roominate and Goliblox that encourage young girls to build and engineer their own designs and objects.

Do you, kids! Do you. 


Photos via YouTube


More from BUST 

Bratz Dolls Study Abroad, Bring Back Nothing But Stereotypes

Barbie’s New Commercial Is Inspiring – But Is It Enough?

Artist Transforms Bratz Dolls Into Real-Life Role Models

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