ModCloth Goes “Purple for a Purpose”

by Katie Oldaker


Ready your clicking finger: today, October 18th, ModCloth will be selling “Purple for a Purpose” grab bags, the proceeds of which will be going to the Pixel Project, a global non-profit dedicated to raising funds and awareness to fight violence against women around the world. The grab bags are set to go on sale at 3 PM EST, and are expected to sell out quickly.


The purple color of the bags is for the Pixel Project’s Paint it Purple campaign for National Domestic Violence Awareness Month. The funds will go directly towards the Pixel Project’s Pixel Reveal Campaign, where each dollar donated will post a pixel that, after a million dollars have been raised, will reveal their collage of Male Celebrity Role Models. The Pixel Reveal Campaign will benefit that National Coalition Against Domestic Violence and Malaysia’s Women’s Aid Organizaton.


ModCloth’s noted for its adorable goods, and the opportunity to buy them with proceeds going to a good cause is very tempting.




The Pixel Project


Image Courtesy of ModCloth

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