Disco devotees, dust off your dancing shoes because dynamo Jessie Ware is back with an explosive new single, Begin Again. This new track, along with her two latest singles Pearls and Free Yourself, are a part of her upcoming album That! Feels Good! which will be released on April 28. And if it’s anything like her 2020 globally-nominated and critically-acclaimed album, What’s Your Pleasure?, the new drop will be chock-full of catchy and feel-good ear worms.
According to Ware’s press release, the song was where her new album began. “On a miserable afternoon during lockdown, [I was] dreaming of human touch, escapes to Brazil, beach bodies, holiday romances, all of it,” said Ware. “I absolutely adore this song and I’m so excited for you to hear it, to hear the beautiful production by James and horns by Kokoroko, it’s the song that I knew I wanted to make as soon as I finished ‘Remember Where You Are.’”
Charlie Di Placido directed the film that stars Ware and a slew of back-up dancers take stage. The song starts strongly with a chorus singing “I work all night / I do my thing / Just killin’ time / Need a friend / Is this my life? / Beginning or end? / Can I start again? / Can we start again?” before Ware breaks off into her own vocals, talking about starting over after “realities take over all my dreams.”
Ware has had a big hand in revitalizing the disco sound in the pop-music sphere. Her songs are designed to get you dance-floor ready and could compete with hits from the biggest disco divas including Donna Summer, Chaka Khan, Gloria Gaynor and others.
Maybe because it’s Friday, (or maybe because the song’s that great) this new tune seems like the perfect welcome to the weekend. Wash away your work (or school) worries, start again, and “gimme something that’s better than it seems!”
You can pre-order Jessie Ware’s upcoming album That! Feels Good! through her website shop.jessieware.com
Top photo: screengrab from the “Begin Again” music video, directed by Charlie Di Placido
