Jeff Koons Turns H&M into an Art Museum

by Gwen Berumen

Lookin’ to feel like a true art connoisseur this upcoming July 17th?

Jeff Koons, whose true art I consider to be his branding strategies, is turning H&M’s Fifth Avenue flagship into a mini art museum. The installation will mainly serve in collaboration to his retrospective at the Whitney, which opened on June 27th.

In regards to this, Koons said the following in a press release: “The partnership with H&M was really exciting for me. The chance to showcase one of my most popular works to a new generation of people was inspiring.”

In addition to all of the art, H&M will be selling a special-edition balloon-dog bag as tribute in stores located in New York, L.A., and Dallas (as well as online).  

 Image: H&M

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