Jeff Goldblum + Wig + Hot Tub = Genius GE Ad

by Debbie Stoller

Is Jeff Goldblum  angling to be the next beloved-by-hipsters eccentric movie star, a la Bill Murray? Perhaps. In addition to being a regular on Portlandia, and giving ex-BUST Interns moisties, Goldblum stars in this viral marketing campaign for “smart” GE lightbulbs, in which he proves that he knows how to turn up the ham to 11. Created by the brilliant comedy team Tim and Eric, the video takes Goldblum to the heights of Liberace-like kitsch,  with a hot tub and piano kicker that will leave you smiling for days.(Although for all its kookiness, my favorite part is Goldblum’s more subtle response to his “signature fragrance”).  Enjoy.

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Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

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