Help Save Reverend Jen’s Troll Museum!

by amanda

Have you been fervently trolling the internet in search of a crazy, weird, out-of-the-ordinary New York City attraction, perhaps in the hopes of avoiding yet another ill-fated trip to the Met with your pretentious Art-History-enthusiast frenemy, or an endless trek to the tourist-infested, “I love NY-T-Shirt” propaganda-ridden areas, alongside your naïve Midwestern college friend? Well look no further!  

You may have a few more chances to visit Reverend Jen’s Lower East Side Troll Museum (LOL, get my pun now?), where you can journey under the bridge (I promise, last one), and enjoy a psychedelic adventure led by the ultimate troll doll connoisseur.  “I can tell within the first minute of looking at a troll what its brand is, what time period its from.“ Rev. Jen claims. “It’s like being able to tell a real Michelangelo from a fake one if you worked at the Louvre.”  

During your visit you’ll learn everything there is to know about troll dolls, their history, their future, and the rise and fall of the troll doll market. “Trolls get a bad rap thanks to Billy Goats Gruff and certain fairytales and things where trolls are deemed bad. But the troll that I collect is the wishing troll and they represent good luck,” The Rev. professes. 

You’ll also get to meet and learn about some of Rev.’s favorite crazy-haired friends like “pregnant troll”, “haunted troll”, and her “1960s two headed troll in a cowboy outfit”.

The museum is located inside Jen’s apartment, dripping in vibrant 1970s paraphernalia, with colorful “mystery-machine”-esque wallpaper, bohemian artwork, and shelves stacked with hundreds of multicolored troll dolls. “I guess part of it is that trolls are really the physical embodiments of grooviness,” Rev gushes.


Recently, however, things haven’t been all lava lamps and peace signs for Rev. Jen. A series of setbacks from early this spring have left the troll Museum struggling to stay afloat. It is currently drowning in 3 months of unpaid rent. “I don’t charge people who come to visit, but there is a suggested donation of $3,001” Jen jokes. It would be an utter disgrace if this hidden NYC gem were to crumble.

“The amount of joy the Troll Museum has spread cannot be underestimated. Give a little and know that you have supported, not just the Troll Museum but NYC in general. (Think about it: If NYC were full of normal people, would anyone want to visit?)”

So PLEASE click here to donate and save the trolls!

(and if you would like to visit be sure to call the “trollologist” beforehand at 212-560-7235 beforehand – visits are by appointment only) 

Pics Via Atlasobscura  and gothamist

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