Charli XCX’s “Boys” Music Video “Flips The Male Gaze On Its Head”

by Seeta Charan

Charli XCX has released a music video for her song “Boys,” and it’s magical. The whole video is a collection of ultra famous boys doing mundane yet adorable things like brushing their teeth and reading, with pink everything. The song’s chorus is “I was busy thinkin’ ’bout boys, boys, boys / Always busy dreamin’ ’bout boys, boys, boys / Head is spinnin’ thinkin’ ’bout boys.” The video has tons famous boys like Joe Jonas, Brendon Urie, Tom Daley, Jay Park, Stormzy, Riz Ahmed, and so many more. The video is directed by Charli XCX herself and Sarah McColgan.

The video has a deeper meaning though, and in an interview with BBC Radio, Charli XCX discussed it: “They’re just doing all the sexy things that girls usually do in videos.” But instead of having random girls support the artist like some music videos I’ve seen, she has the men front and center. They’re all famous and talented men of all body types and races. “I just want to flip the male gaze on its head and do all the sexy stuff,” Charli XCX said.

Here’s Riz Ahmed being absolutely perfect…


and Jack Antonoff of Bleachers


Then Ezra Koenig and Mark Ronson


And the (ultimate) music video

Top photo: “Boys”

More From BUST

Y La Bamba Talks Identity And Self Expression: BUST Interview 

Lana Del Rey Says Yes, She’s Using Witchcraft Against Trump, Because “Why Not? I Do A Lot Of Shit.” 

Alaskan Cops Say They Have A “Right” To Sexual Contact With The Sex Workers They’re Investigating 


You may also like

Get the print magazine.

The best of BUST in your inbox!

Subscribe to Our Weekly Newsletter


About Us

Founded in 1993, BUST is the inclusive feminist lifestyle trailblazer offering a unique mix of humor, female-focused entertainment, uncensored personal stories, and candid reporting that tells the truth about women’s lives.

©2023 Street Media LLC.  All Right Reserved.