aliciakeys perfectwaytodie screenshot 8d39b

Beauty Influencers James Charles and MannyMUA Shaded Alicia Keys — And Completely Missed The Point

by Diana Holiner

Alicia Keys recently announced that she was coming out with a beauty line. Because the singer-songwriter is known to not wear makeup because of the unrealistic beauty standards forced on women and girls, this upset some influencers. Namely, the popular beauty influencers James Charles and MannyMUA. Both of them took to Twitter to tweet their frustrations in now-deleted tweets.

These tweets were met with fierce backlash because there’s one key problem in their critiques: Keys isn’t releasing a makeup line. The line she’s releasing will focus on lifestyle and skincare. It also came off as a bit hypocritical, because I don’t remember them making statements when Shane Dawson released a makeup line with Jeffree Star, despite him never being interested in beauty prior to the release of his palette. Some have also noted that they both seem to support Selena Gomez’s upcoming makeup line, even though Gomez is also not involved in the beauty industry and doesn’t wear a ton of makeup. MannyMUA went as far as to say in a reply that in his original tweet, he wasn’t shading Gomez and he was excited to try her makeup.

Many people were upset with their tweets and let their opinions be known. Twitter users thought that James and Manny were disrespecting a Black woman and being micro-aggressive. Many people also pointed out the hypocrisy of them not caring about other celebrities who aren’t known for makeup creating makeup brands, and accused them of gatekeeping the beauty community.

Both James Charles and MannyMUA took to Twitter to release apologies. James Charles apologized directly to Alicia Keys and acknowledged his microaggressions.

Both took to Twitter to apologize, but many people did not find their apologies sufficient. They were unhappy with the fact that they disrespected Alicia Keys while staying silent while other celebrities like Shane Dawson, the D’Amelio sisters, Selena Gomez, and others released products.

It also isn’t the first time either of these beauty influencers have been in hot water: controversy seems to follow the beauty influencer community around, and these two are no exception. James Charles has been called out for racism before, along with a myriad of other things, and was also involved in the Dramageddon 2 scandal in the beauty community last year. MannyMUA has also been accused of racism as a part of the original Dramageddon controversy.

It’s good that both of these influencers have apologized for their statements regarding Keys’ new skincare line, but for some it may not be enough, especially considering both of the influencers involved have past baggage.

Alicia Keys’ beauty line will be released by e.l.f. Beauty.

Header image: Screenshot from Perfect Way To Die Music Video

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