Seeking recently launched its new US brand campaign, “You Know What You Want. Find it on Seeking™,” celebrating the clarity, confidence, and boldness of Gen Z singles, especially women, who unapologetically pursue relationships aligned with their standards. The campaign employs a bold visual style to convey what it means to date with purpose and honesty, and to share your standards and expectations confidently from the onset.
The site is the top luxury dating platform for successful, ambitious, and discerning singles. With over 56 million members worldwide since its launch in 2006, Seeking is a leading name in the industry.
The New Campaign
Directed by Maya Fuhr and Camille Boyer and produced by Rodeo Production, the campaign focuses on luxury aesthetics and intimate storytelling. It features dynamic, visually striking narratives that showcase the kinds of truths often left unspoken in dating.
Inspired by what the team refers to as “the luxury of honesty,” this new campaign celebrates the freeing feeling of being honest about your desires and finding someone who shares them.
As Boyer put it, “There’s something radical about saying what you really want—especially in a world that teaches you to filter it. We wanted to give those moments the weight they deserve, crafting a space that’s both elevated and intimate. At its core, it’s about seeing yourself with honesty—maybe for the first time—and daring to say it out loud.”
Fuhr adds, “This campaign is special because it creates a conversation about direct communication and being honest with yourself and others about what you want. Whatever you are seeking, is also seeking you. There’s a possibility of all kinds of love in the world.”
In Conversation With a New Generation of Singles
Recent research reveals that today’s young singles are more picky, selective, and self-aware than ever before. Nearly half (49%) of Gen Zers prioritize financial compatibility over physical compatibility.
Furthermore, couples who openly communicate are 46% more likely to report being satisfied in their relationships. The good news? Daters on Seeking feel more empowered to be their true selves. Nearly 70% of users feel more empowered asking for what they want on Seeking compared to other dating apps, with 25% of Gen Z Seeking members saying they’re looking for a partner who is successful, ambitious, and shares their lifestyle goals.
This data reflects a broader cultural trend, with Gen Z leading a new era of intentional dating. They are less likely to settle, more willing to set boundaries, and more confident in identifying their wants from the beginning, especially concerning lifestyle compatibility. “You Know What You Want. Find it on Seeking™” directly appeals to that mindset, which is focused on alignment and intentionality.
A New Approach for a New Age
Developed by the award-winning agency No Fixed Address, the campaign “You Know What You Want. Find it on Seeking™” officially launched across digital, social, and streaming platforms on June 16. It will be seen on TikTok, Snapchat, YouTube, Facebook, Instagram, and connected TV. The campaign features a diverse cast of confident individuals who share their honest stories—and challenge viewers to do the same. Influencer partnerships and authentic storytelling will support the campaign throughout the summer of 2025.
About Seeking
Founded in 2006, Seeking is the world’s leading luxury dating platform, connecting millions of members who value ambition, lifestyle alignment, and direct communication in their relationships. With over 56 million users in 130+ countries, Seeking is built for singles who refuse to settle and empowers you to match with someone who meets your standards.
