Jaclyn Bethany, 23, recently launched Audrey Grace this past week and it’s nothing short of a wondrous place for all the pretty things I wish filled my room. Like her shop in Mississippi and pop-up in NYC, the online shop is a unique mix of dreamy vintage pieces, gorgeous designer frocks, and adorable illustrations from around the world. I sat down with Bethany before her big launch and asked a her few questions about the shop and her inspiration behind it.
When did you first decide to open a shop?
I had the idea about a year ago and started looking for designers since I knew what my aesthetic was going to be. I felt like there was a gap in the market for this kind of girly, elegant aesthetic and I wanted to bring my dream closet to the masses.
What do you think inspired you?
I was inspired by style icons of the past. The store, Audrey Grace, is named after Audrey Hepburn and Grace Kelly, who embody classic elegance and style. Grace Kelly had such a fascinating story. She went from actress to princess and became this very iconic, elegant figure. The same with Audrey Hepburn. They both had this very girly, feminine quality that I really admire. It made me realize that there are still girls who want to dress that way, but who don’t necessarily have access to those kinds of clothes. I wanted to bring some accessibility.
What made you want to take the leap to an online shop?
I think online is where it’s at. There’s something special about having your own shop, but I believe it’s important to have the ability to get things to anyone who wants them.
How do you go about choosing designers or artists to showcase?
I initially looked for independent sellers on Etsy and from there, contacted high-end designers who fit the brand, such as Erin Fetherston and Orla Kiely. I once made a “If I had a store” designer dream list and for the most part, they all worked out! I also found a lot on the way, which was great. I met most of the artists in Australia and England and commissioned their work for the store so a lot of the art on the website is one-of-a-kind.
What inspires you in everyday life?
The current season and the city that I live in. I feel so lucky to live in New York City. While I love London and Paris, New York is a constant inspiration because everything is here...I also love the way Alexa Chung dresses pretty much all the time.
What should people expect from this new online shop?
It’s all about accessibility and simple display. We want to make it a special and unique place to shop online.
Any other creative endevors?
I studied acting [at Fordham University] and, to an extent, I think it’s helped fuel my interest in fashion. Fashion is so transformative and costumes are a big part of that. I’ve also been styling a lot these days, which I really love!
Check out a recently styled shoot below and be sure and check out the Audrey Grace blog for up-to-date photo shoots and interviews galore. It's a mountain of girly inspiration!
Credits (Top Photo): vintage dress from Audrey Grace, Miu Miu shoes
Credits: vintage dress from Audrey Grace, Miu Miu shoes
Photographer: Mariell Oyre
Styling: Jaclyn Bethany and Mariell Oyre
Model: Synne, Team Models
Assistant: Jostein Avdem Fretland
Location: Richmond Park, London