We are in the middle of September, commonly known by fashion enthusiasts as “Fashion Month” because of the four main fashion weeks (New York, London, Milan and Paris) that take place within the month. But in the middle of the most renowned house of the world, Rihanna’s Savage x Fenty is already set to be this year’s show.
The inclusive lingerie brand created by international pop star Rihanna immediately struck gold after its first show in 2018. Within a month, the debut collection was sold out. The first show, taking place in Brooklyn, featured supermodels like Gigi Hadid, Joan Smalls, and Indira Scott. But it was the second show that really changed the face of the brand by incorporating extravagant performances into the presentation. Many worldwide renowned artists performed on stage, such as Lizzo, Migos, Big Sean, and Tierra Whack, making it one of 2019’s craziest shows. It was also the first show to be made available on streaming platform Amazon Prime under the name “Savage x Fenty Volume 2”.
What makes the brand so special is not only its over-the-top fashion show, but mostly its body-inclusive and affordable (most simple bras are under $10) lingerie line. The brand made lingerie much more accessible for many women who couldn't find suitable products because of their body size, price range or comfortability.
When Rihanna announced the release of her latest show with an instagram post saying “my mood after sending the cut of the final savage x fenty show to Amazon Prime” featuring a picture of her wearing what could be one of her collection’s looks, the world went crazy with the post. It was liked by almost three million people.
Although this year’s performance is set to be released on the streaming platform on September 24th, a few magazines like W, Bazaar or Essence managed to get a sneak peek at Savage x Fenty Volume 3 and, according to Paper Mag ,it’s already this year’s best show.
As it has been in the past three years, we can expect Savage x Fenty to be an ode to diversity and inclusion. This year's show will include performances by Nas, Jazmine Sullivan, BIA, Normani and even Ricky Martin. But the list of celebrities doesn’t stop there: Victoria’s Secret’s model Adriana Lima, TikTok creator and singer Bella Poarch, actress Thuso Mbedu, and fashion model and DJ Soo Joo Park, amongst others, are expected to make an appearance on the runway show modeling some of Fenty's latest and hottest looks.
Behind one of September’s sexiest pictures is Tyrell Hampton, a 24-year-old New York-based photographer known for his numerous pictures of celebrity' nightlife.
Thanks to his behind-the-scenes pictures of Savage x Fenty Volume 3, we get to have a hot preview of what the show will look like before September 24th, and, as usual, Rihanna does not disappoint.
Photo by Jørund Føreland Pedersen
Valentine Fabre is a Fashion Journalism student currently based in London.