The world of beauty tutorial channels on YouTube is vast. But L.A.-based makeup artist Bailey Sarian has found a way to differentiate herself with her weekly series Murder, Mystery & Makeup.
On Mondays, her standard tutorials get a darker spin—instead of explaining makeup techniques and giving product suggestions, she tells a true crime story while still managing to paint a flawless face. Even applying eyelashes doesn’t make her miss a beat. (Don’t worry product fans, she lists all the makeup she uses down in the video description.)
You can tell she really loves true crime and she manages to make snarky comments and cute jokes about herself while remaining respectful of the victims, whether she’s digging deep into Jeffrey Dahmer or Arthur Shawcross, aka the Genesee River Killer. With almost 3 million subscribers, she has clearly found a niche. –Callie Watts
This article originally appeared in the Winter 2021 print edition of BUST Magazine. Subscribe now!
More from BUST