Folks with disabilities are rarely taken into account when designing clothes, especially lingerie. No mainstream lingerie companies are currently creating bras and underwear that are made to be accessible for women with disabilities. And honestly, that doesn’t make a lot of sense. According to the World Health Organization, 1 in 5 women in the world have a disability, so why haven’t they been represented in a product that so many women need? Luckily, Intimately.co is here to fix that.
Founded in 2018, Intimately.co seeks to bring confidence to women with disabilities by providing them with a better lingerie shopping experience. In an article with PopSugar, Intimately.co founder, Emma Butler stated: “Undergarments in mainstream stores are too hard for women with disabilities to get on, and they induce so much extra pain...This is dehumanizing, making them feel unsexy in their own bodies and marginalizing them even more." Intimately.co is a one stop online shop for women with disabilities to purchase bras, underwear and lingerie that is not only functional, but sexy.
In the same PopSugar feature, Butler described how she was inspired to start the company after witnessing the struggles her mother had with finding clothes after she was diagnosed with fibromyalgia. From underwear that opens from the side to front clasping bras and period panties, Intimately.co offers a collection of sleek undergarments that are accessible for all kinds of people and totally adorable at the very same time. Intimatley.co is not only a place where one can easily find and purchase cute panties, however. It is also a meeting place for women with various disabilities to share their stories. With blog posts like “Disability and Desirability” and “Living with Crohn’s and a Broadway Dream,” the websites boast a variety of articles from women on their journeys to confidence.
As the body positivity movement continues to grow, it is high time that folks with disabilities are included in the conversation, too. The fashion world is still not nearly as inclusive as it should be, but more and more, we are witnessing a movement in which new companies are popping up excited to create products for folks of all different shapes, sizes and abilities. Afterall, everyone deserves to feel sexy in their own skin.
Header image courtesy of Intimately
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Aliza is a Creative Writing BFA student and former BUST Magazine intern! When she's not writing, reading or scrolling through TikTok for hours on end, you can find her consuming copious amounts of iced coffee or doing something witchy. Follow her on Twitter @alizapelto.