Anyone should be able to wear (or not wear) makeup.
Rimmel is joining the movement to break down restrictive gender norms with their stereotype-shattering ambassador, makeup vlogger Lewys Ball. Lewys is part of the new #EdgeYourLook campaign, which encourages makeup users to embrace their individuality: whatever makes them special.
There are a number of things that make Lewys Ball special, other than the fact that his "Everyday Makeup Routine" is better than my makeup will ever look.
The 17-year-old British makeup artist — who shares his talents on his channel Looking For Lewys and Instagrams his looks at @lookingforlewys — is self-taught. He has 54,000 insta followers and 164,000 YouTube subscribers. Not bad for a teenage boy!
Lewys first appeared in Rimmel's #LiveTheLondonLook video campaign in January. “Anyone can wear makeup, no matter who you are,” says Lewys in the video.
He is now part of their #EdgeYourLook campaign and is featured in Rimmel's latest Instagram video, promoing eyebrow styling gel with his epic brows.
Rimmel is following in the footsteps of other brands in their efforts to normalize men’s makeup. Covergirl and Maybelline have also signed on male makeup gurus: James Charles and Manny MUA, respectively.
These three men are breaking down gender barriers and blazing the trail for men who want to do beautiful things with powders and blends. Congrats to Rimmel and these brave and talented artists for showing the world that men (and women) can present however they damn well please.
Top image via @lookingforlewys Instagram
More from BUST