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Swimsuits For All has become known for their provocative swimwear campaigns (remember those no-thigh-gap ads?), but their latest might be the most headline-making yet. Supermodel Ashley Graham has an ongoing collaboration with the brand, and for their latest collection, they decided to use unretouched paparazzi-style photos of Graham for the campaign images. Titled "The Power Of The Paparazzi," the campaign features photos of Graham hanging out on a beach and posing on a car, looking amazing, of course.

Graham told InStyle"When shooting this campaign in Miami, the paparazzi began following us and taking pictures. Looking at their photos sparked an idea, 'Why not use their photos as the campaign images? These raw and unedited images would remind women that they are "flawless" in their own right and that they already have the perfect beach body!' Of course it's daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it's changing people's lives."


The newest Ashley Graham x Swimsuits For All swimwear collection offers sizes 4 to 22, retailing from $102-$120. Check out more campaign photos and a video below.

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Power Of Paparazzi 1 e7d67

Power Of Paparazzi 1 e7d67

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Power Of Paparazzi 1 e7d67

Power Of Paparazzi 1 e7d67

photos via Swimsuits For All

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Ashley Graham Calls Out Victoria's Secret For Not Including Plus-Size Women

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Erika W. Smith is BUST's digital editorial director. You can follow her on Twitter and Instagram @erikawynn and email her at

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