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This Body-Positive Campaign Celebrates Your Stretch Marks, Scars And Other 'Flaws

groupMissguided 72b4f

 

UK-based brand Missguided has just dropped their kickass new winter campaign called Make Your Mark. On the movement, Missguided's site explains, “As part of our new #KeepOnBeingYou campaign, we’re on a mission to inspire babes to love themselves, for themselves, to embrace your flaws, and to not strive for what the world perceives as perfection.”

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None of the pictures are retouched, and they show models as they really are: with blemishes, stretch marks, and scars. It would be great if it didn’t still feel so revolutionary to feature women with all types of bodies in a fashion campaign, but hey—we’re making progress.

Check out some of the photos, which won’t only give you serious style envy, but some girl-power inspo, too.

TinarDandajena 4866eTinar Dandajena via Missguided.

JadeLaurice 144b2Jade Laurice, via Missguided.

 

Nylo 45f0aActivist Nylo, via Missguided.

FelicityHayward 1ffb0Felicity Hayward via Missguided.

EmilyBador f315dEmily Bador via Missguided.

Groupmissguided2 6b52dPhoto via Missguided -- find the rest of the campaign on their website.

Top photo via Missguided.

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Lydia Wang is a writer, pug enthusiast, and hopeless romantic. She lives in New York, writes for BUST, and overshares on Twitter: @lydiaetc.

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