Violet Chachki is The First Drag Queen to Front a Lingerie Campaign


violet 99b69

Violet Chachki has made history as the new face of Bettie Page Lingerie’s “Never the Girl Next Door” campaign. The Season 7 winner of RuPaul’s Drag Race is the first drag queen in history to front a lingerie campaign. Chachki is known for her Old Hollywood glamour and her modern, sexy twist on classic burlesque fashion. Since entering the spotlight, Chachki has been vocal about her gender fluidity, telling NBC OUT, "Androgyny is one of the most beautiful things ever, and more people should embrace the concept of gender fluidity.”


The campaign was shot by Anna Swiczeniuk, and features corselettes, bustiers, high-waisted briefs, and many more garments that are perfect for Chachki, embracing the boudoir, Old Hollywood style that she has drawn a lot of her inspiration from. This beautiful campaign features lingerie from Bettie Page, a line from London-based lingerie brand Playful Promises. The Never the Girl Next Door collection is priced from $26-$98 and is available for pre-order at BettiePageLingerie.com. Check out some of the fabulous photos of Chachki below!  

 RED HIGH WAIST HAND PRINT LACE BRIEF 3f74eRed High Waist Hand Print Lace Brief, $26.

Retro Hand Print Lace Bra and High Waist Brief 81745Black Hand Print Lace Bra and Brief. Bra, $33, Brief, $26

bp emerald set ab34cEmerald Longline Spiral Stitch Overwire Bra, Suspender Belt, and High Waisted Brief. Bra, $66, Suspender Belt, $50, Brief, $40.

MG 2357small 963eaLeopard Print Satin Robe, $99.

bp leopard set front crop f41d0Leopard Spiral Stitch Overwire Bra, High Waisted Brief and Suspender Belt. Bra, $59, Suspender Belt, $50Brief, $40.

bp black and red corsolette c2d85Black/Red Shaping Corsolette, $99.

image fde5cBlack Tulle Babydoll & High Waist Brief, $59.

Photos courtesy of Anna Swiczeniuk/Playful Promises. 

More from BUST

3 Wire-Free Bras For Big-Busted Ladies

"RuPaul's Drag Race" Star Alaska Thunderfuck Spills The T On Tour, Dating, And Feminism: BUST Interview

10 Online Retro Stores With Classic Style


Support Feminist Media! During these troubling political times, independent feminist media is more vital than ever. If our bold, uncensored reporting on women’s issues is important to you, please consider making a donation of $5, $25, $50, or whatever you can afford, to protect and sustain BUST.com. Thanks so much—we can’t spell BUST without U.