Pigmentation and application determine the quality of an eye shadow, and each of these indie brands delivers on both fronts just as well as their corporate competition. Plus with these picks, you can rest assured your money is going to passionate people making cruelty-free products—more bang for your buck, beyond a shadow of a doubt.
Sugarpill is beloved for its neon shades that deliver a full punch of color in just one brushstroke. Slip yellow Buttercupcake (pictured) or the pinky Dollipop into a smoky eye for a bold, bright twist.
Glitter makes everything better, as Violet Voss' line of loose sparkles proves. Apply their amazing Secret Weapon Glitter Adhesive to make sure the multi-colored Unicorn Party (pictured), holographic Galaxy 3D, or golden Hella Amazing stay put.
Matte pigments aren't something you come across everyday and Concrete Minerals does them right.Their hues, like the dusty rose Bandit and cream Cosmonaut, look amazing alone and are also easy to blend. Cerulean Bulletproof and bright red Risque (pictured) can amp up any look.
With fandom-themed collections inspired by everything from Game of Thrones (which includes a pearly white Kingslayer) to Sailor Moon (featuring the pictured pale blue Mercury Aqua Mist) to Harry Potter (You Know Who is a glittery emerald), this line lvies up to its name.
By Kathryn Hensch