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There’s a whole world of lippies just waiting for you outside of Sephora. Biggger brands often lack the color range and passion that comes with the products so many small businesses supply. Here are some of our favorite woman-owned and cruelty-free indie lipstick companies that’ll give you a perfect pout.

lipThe Lip Bar, Baby Bellini


With ingredients like shea butter and jojoba oil, it’s hard to find a lipstick as moisturizing and comfortable as Lip Bar owner Melissa Butler’s. The brand’s got something for everyone, from the rosy Baby Bellini (pictured) to the head-turning Purple Rain, or the perfectly cocoa Chocolate Spritzer.

limnitLimnit, Between the Lines

Have you ever wished you could try a bold lipstick before buying the whole tube? Thanks to this Virginia-based brand, it’s possible. Test out the teal League of My Own or The Other Side’s yellow-orange with their mini jars. Opt for full size in classic shades like the baby pink of Petal to the Metal.

Screen Shot 2016 02 29 at 4.29.08 PMPortland Black Lipstick Company, Undead Red

Black lipstick can take any look from blah to badass. This company’s formula is creamy and opaque, unlike other brands that leave lips dry. For something lighter than their flawless dark shades like Undead Red (pictured), try Bad Penny, a copper color with a gorgeous gold sheen.

banshee productNero Cosmetics, Banshee Purple Glitter

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Kiss the days of choosing between the glisten of lip gloss or the pigment of lipstick goodbye. Nero Cosmetics packs a punch of color and luster all in one tube, and it’s their metallics that really shine. Gold Dust Woman looks like molten rose gold on your lips and Banshee’s purple glitter (pictured) is stunning.  

By Kathryn Hensch

This originally appeared in the February/March print edition of BUST Magazine. Subscribe today

Top photo via Lip Bar

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